Kmart’s partnership with Nicki Minaj has come to a close, a representative for the retailer confirms, after news that the rapper’s apparel line was discontinued in stores circulated on social media Saturday (Feb. 25).
According to Kmart, they are “thrilled that we were the first retail partner to create a custom apparel line for Nicki Minaj,” a rep for Kmart tells Billboard. “From the development of the line, to showcasing it in stores, to designing exclusive capsule collections, we have enjoyed a positive relationship with Nicki Minaj and her team over the last three years. As our partnership came to a close in 2016, we would like to thank Nicki Minaj for being a great partner and wish her continued success in her future endeavors.”
Though the partnership appeared to end last year, a new tweet is what brought the topic to light. The account @KmartFashions recently posted the since-deleted tweet, “Due to a dramatic decrease in sales, Nicki Minaj’s clothing line will soon be discontinued.”
Kmart later responded to the message from the unaffiliated account with the following tweet: “@kmartfashions is not affiliated w/ @kmart. We’re proud of the partnership w/ Nicki Minaj & great products brought to members & her fans.”
Source: XXL Magazine