WeBuyGold is launching a new music-focused lifestyle brand that creates original programming with a focus on Stories content. The company is developing several original short-form series with some of the world’s most popular and emerging talent in the music industry. Its first show is called The Bless Up and it will follow mogul and social media king DJ Khaled.
Set to debut exclusively on WeBuyGold’s Instagram page Tuesday, The Bless Up will follow Khaled as he tries to instill joy and happiness into the lives of several lucky fans. Through various Instagram tools, including the app’s feed, stories, slideshows and live tools, viewers will have the opportunity to watch The Bless Up. To score a visit from Khaled, fans were required to follow @WEBUYGOLD on Instagram and direct message the company a video describing an obstacle they’re currently battling in their lives.
Not only will Khaled be the first artist to have his own show with WeBuyGold, but he’ll also serve as their creative director.
“By working with WeBuyGold, we’re to going tell stories in a new way about the biggest and up-and-coming artists across music,” said DJ Khaled. “Our first show ‘The Bless Up’ embodies everything I am about. It’s an opportunity for me to show how grateful I am and share that with my fans by blessing them up.”
WeBuyGold co-founder Dan Altmann added that Khaled was the perfect business partner for such an endeavor.
“Our vision at WeBuyGold is to pioneer new ways to tell stories on social and mobile platforms where we know talent and their fans are spending most of their time,” he explained. “We couldn’t think of a better person to join forces with than DJ Khaled as he shares our passion for storytelling on social media.”
Source: The Video Ink