DJ Khaled Is The New Weight Watchers’ Social Media Ambassador

Weight Watchers International has announced that recording artist and producer DJ Khaled will be its social media ambassador for 2018, according to a press release.

DJ Khaled is also a Weight Watchers member. The new social media ambassador will document his experiences and weight loss journey using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook. The messaging will focus on the freedom Weight Watchers gives him to make healthy choices while leading a busy lifestyle.

DJ Khaled will use a Weight Watchers coach and the company’s mobile app to follow WW Freestyle, which launched in December 2017 with a campaign featuring Oprah Winfrey. The new program is an extension of Weight Watchers’ SmartPoints system, which has expanded its zero-points foods beyond only fruits and vegetables.

CNBC reports that shares in the weight loss company went up 5% after it was officially announced that Khaled will be joining on.

Khaled has already shared a number of posts on his workout activities and meals, check out the videos below.